HammerHead Trenchless Equipment has launched a new website for its HydraLiner cured-
in-place pipe lateral lining system, offering 24/7 ordering of equipment and consumables. It is the first company in North America to offer a full line B2B online retail store for CIPP products. Liner, epoxy and resin, composite inversion drums, wet-out tables and dozens of other related products are currently available, including products from other manufacturers such as Picote® Cutting Systems and Brawoliner.
Jason Haas, HammerHead’s director of marketing, emphasized that pricing is clearly labeled for all products on the site. “This is real upfront pricing. You don’t have to have a secret password to find out how much an item costs. You see the product, you see the price, you buy the product at that price. No surprises. That’s just part of our business philosophy, to work hard to be more than a vendor to our customers. We want to be a trusted partner, contributing to their success.”
Visitors to www.hydraliner.com need only a credit card to make a purchase, and existing customers with HammerHead accounts receive their volume discounts automatically. “Besides the typical convenience of an e-commerce site, we also offer visitors to the HydraLiner site an 800 number to call for additional help from a product specialist, weekdays from 7 a.m. to 5 p.m. Central Time,” said Haas. “They’re there to provide the trenchless solutions our customers need. We tell new customers that ‘trenchless’ is a puzzle we solve daily, and that certainly applies to the specialists who answer that 800 number.”
“Most people think of us as an engineering and performance focused company, and they’re right,” said Ryan Boldan, HammerHead’s lateral systems product manager. “We do tend to obsess on making the product better, tougher, more productive, that kind of thing. But we also understand how important it is that our customers have a quick and convenient way to purchase those products, especially consumables. So if a contractor is researching our lining supplies online, maybe late in the evening after he’s finished a long day, he doesn’t have to wait until office hours to make his purchase.”
HammerHead is also offering a 10% off introductory special for www.hydraliner.com customers who use the promotion code HYDRA14 at the time of checkout.
HammerHead HydraLiner equipment and accessories are available from HammerHead Trenchless Equipment.More information can be found on the web at hammerheadtrenchless.com or by calling 800.331.6653. (International: + [1] 262.567.8833).